G-Star RAW Launches a Contemporary Take Tap Dance Movement With "Rhythm of Denim" Campaign

Breathing new life into its jean collections, G-Star RAW presents its latest campaign titled "The Rhythm of Denim," utilizing world-class tap dancers to embody the brand's ethos. World Tap Champion Kamira Samuel is joined by first-class Broadway performer Lee Howard in a riveting movement performance, captured exclusively for G-Star and choreographed by Jack Evans. The goal of the campaign is to emphasize the brand's hardcore denim collection in a rhythmic and multi-functional way, showcasing co...